Russell Simmons' Assistant Covered in Blood, in Times Square

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Don't be alarmed. Russell Simmons' assistant was not harmed in this incident; however, she was part of a PETA demonstration for the unethical treatment of animals. Simone Reyes was one of three volunteers, who was wrapped like a piece of meat and placed in the middle of Times Square. She braved the 90-degree heat with efforts to raise awareness for vegetarianism. PETA's argument was that animals are just like humans in the sense that they live and breathe also. When asked what their goal was, a PETA volunteer exclaimed,

"To raise some awareness about the cruelty surrounding the meat and dairy industry, and hopefully turn a few people 'veg!'" "We are challenging people to really think about what 'meat' is," says PETA senior campaigner Ashley Byrne. "When you eat flesh, you're eating the corpse of an abused animal who did not want to die. We're encouraging kind consumers to try going vegan."

For more information, visit www.goveg.com.

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